- Posted by Vidcruiter
- On March 16, 2012
- 0 Comments
- applicant recruiting system, applicant tracking system, branded hiring solution, recruiting platform
Any marketplace is a dog-eat-dog world. Especially in a free market system, anybody can put his or her own business and compete with an existing one. That is why branding is necessary to perpetuate one’s customers.
But branding is not just limited to end users. Branding is also for people who would like to work for your firm. These people will be the ones who will increase the quality of your company’s products or services so if you intend to convince highly qualified people to work for you, then you better improve your company’s branding.
The problem with other companies is that their HR departments do not give feedback to unqualified applicants and explain why they can’t be hired. These unqualified ones tend to get disheartened and word can easily spread around that these companies are so insensitive. That’s bad branding already and once these words get to the ears of qualified applicants, the latter may likely be discouraged pursuing to work in that particular firm.
A company’s branding or image is important to motivate newly hired workers to do more for the company. But there is a disadvantage of giving feedback even to unqualified applicants. If you receive 10,000 applications, manually replying to all application letters can be time consuming for the company. That is why there is a need for applicant tracking systems or ATS. With this software, even unqualified applicants get some response explaining the company’s profile and why he or she is not fit for the position.
This will definitely enlighten the applicant on why he or she is rejected. Thus, he or she won’t badmouth the company anymore.
But not all ATS are good. You need a video based applicant tracking system which is at par with the standards of the industry. Here are a few reasons why:
First of all, videos have a personal face which will make the applicant comfortable in answering at his or her own pace.
Obviously, viewing a video is more engaging than reading.
Easy and Convenient
Videos are generally perceived as hip or trendy so this would make an applicant look forward in working with the new company he or she is applying.
VidTracking by VidCruiter is the first video-based applicant tracking system. It is the trendiest ATS in the market today which has been tried and tested by lots of recruiters for the past few years.
The video-powered system automates the filtering of applicants (also called candidates) for you. Before they reply to the video questionnaire, viewing the company branding profile is compulsory so they will be aware on their future duties should they be hired. The system also allows you to automate the process of explaining to those who were rejected.
So what else do you look forward to make your ATS improve your company branding for candidates?