- Posted by Vidcruiter
- On September 21, 2012
- 0 Comments
- online interviewing, video interviewing, video interviews, video screening
Why They Are So Awesome
Video testimonials are awesome tools for an organization to create impact to prospective customers, business partners, and job applicants. Whether you like or not online reviews will always be a part of your PR overall efforts. It enables you to shed light on what your organization is all about, what it does best, what it is like to work within you, and what they can expect from you as a customer or as job seeker. If you want new ways to attract people to your business, video testimonials is the best way to do it.
The online video revolution
High cost has always been associated with video marketing in the past. There was a time that the only platform available for video marketing was the television. Today, thanks to the universality of YouTube and Vimeo sharing it across webpages and social media networks is easy. What you get is an easy video marketing outlet that has the potential to reach millions all over the world in just a few hours. This is why video testimonials are so awesome. It can be made fast (thanks to webcams and camera-equipped mobile phones), easily uploaded online, and shared across contact networks.
Clarity of message in videos
Unlike written testimonials, videos provide a multimedia experience. You can see facial expressions, hand gestures, hear voice inflections, tone, and get to feel the whole mood of the message being presented. If you want to get online applicants to work for you, this is a perfect way to get across your brand, corporate image, and employment style. If you let your employees make videos for the company (solicited or unsolicited) other talents will be able to identify with your company quickly – helping you narrow down your pool of applicants and pre-screening them on their first contact with your company.
Getting video testimonials for the company
There are a lot of ways to get video testimonials for your company. The first way is to simply ask them to do it. Who are them by the way? These can be your internal (employees) or external (buyers, clients, and business partners) customers. The best time to ask is the very moment they got pleased with you and your service. This is striking the iron while it is still hot. Another way to go about this is to source raw videos from YouTube and put this up in your own site (with permission of course). There is a good chance that you are being talked about through videos so why not maximize those published, unsolicited videos to your advantage?
Why bother for video testimonials in the HR point of view?
You need to have a high impact video testimonial to differentiate yourself from other organizations that are also sourcing talents online. Getting the right people to work for you has never been more difficult than today. Technology and the Internet enabled applicants to search wide and free for that perfect employer. And job seekers today are very well informed – they know what they want from an employer. You need to get out there as a credible employer having all the goods that top talents are looking for.