- Posted by Vidcruiter
- On May 17, 2013
- 0 Comments
- applicant hiring system, applicant recruiting system, applicant tracking system, automated recruiting
Today our generation, especially GEN Y are enthralled with social media
For employers it is crucial to be connected to those tools to really grow as a company and show what your brand has to offer to current and prospective job seekers. You want to ensure that you are targeting the market, or demographic for each specific job so you can use these social media tools to align skill and top talent with the applicable job.
So how can a strong applicant tracking promote their brand to ensure that high quality CV’s are coming through their system?
you need to make sure that you are being consistent with your organizational brand so that candidates that come through, know exactly what type of culture you harness. (Ex: If you are known to be green friendly, ensure that most communication with employees is done paperless). With that being said, updating status’ on Twitter, attending networking events, and advertising for jobs on LinkedIn will do wonders for your brand because you are getting out there and targeting all job seekers, and then the applicant tracking system is what is going to filter to you the strongest candidates out of that group.
Let’s face it, people talk. When you are out there posting a job description for an IT job and perhaps the prospective employee isn’t educated in the IT field, however her husband is – she is going to go home that night and potentially tell him about that job, even though he is currently employed, that may pique his interest in which case he will end up checking out that job and potentially applying. So, there is always a few layers underneath that individual person who happens to glance at a job posting, that is why ensuring your brand is strong and you are staying connected in every aspect within the realm of social media is important. This will help applicant tracking system grow exponentially within the next decade because without attracting applicants, applicant tracking systems will eventually burn out.
When it comes to your career website, it is of the utmost importance that it is in alignment with your brand.
One way to make sure your applicant tracking system is in touch with your company’s brand would be to customize your applicant tracking system to your career site so that this saves a lot of time and energy when it comes to the filtering aspect of the applicant tracking system. In essence, your tracking system would follow the career website.
At VidCruiter we are still looking for ways to become more innovative as possible. To learn more about us, please contact us today!