- Posted by Vidcruiter
- On September 12, 2012
- 0 Comments
- applicant recruiting system, automated recruiting, future of recruiting, recruiting technology
How to write great job posts isn’t your first question
Perhaps the better question that you need to answer first is “why do you want to write a great job post in the first place”? Competition is stiff in getting qualified employees. There are just simply too many businesses that are on your industry or even in your niche market. That is reality and you need to work your way around that blunder somehow. Getting the right person is not just important, it is necessary. Getting the wrong person costs a lot and can waste a lot of your time. A good job posts spares you from poor pool of applicants. Because you have refined your sourcing efforts, your screening process is also not as tedious. Getting the best candidate would not be as hard. Here are some very simple pointers on how to write great job posts.
Set expectations right away
After writing the title of the job post, proceed immediately to the traits and professional qualities that you desire in an employee. Outline the skills that you deem very important and then also list down the secondary skills that you would need the employee to have. This screens applicants right away, giving them a chance to assess if they are right for the job. If you want them to be well versed in SEO, programming (specify the platforms you expect them to work on), and some graphics design experience on the side then you need to convey that immediately up front.
Prioritize your needs and be realistic
Make sure that you have thought clearly through the ideal candidate for your job post. Prioritize the skills that you want. They simply cannot possess all your ideals. Be realistic and compose your job post in that way. If you fail to do that it will make your job post intimidating and can scare away people that should have been a good match to the job. Also assure them that you are willing to train and provide them the resources to be better at their jobs. This assurance makes the post more human and can solicit trust from interested applicants.
Set the tone right
How can you put up a job post that has the right tone to it? Simple! Assume the persona of your ideal candidate. Looking for an employee is not about opposite attraction. People who have the same values and attitude towards work can work better together. This is exactly what you want to convey through your job post. Write it in a way that you will attract the same brand of professionalism that you possess.
Set ideals behind measurable elements
The best way to do this is ask for portfolios, samples of previous work, references, and links that can give you solid proof of what the applicant can actually do against the ideals you have mentioned in your post. It is easy to say that you possess this skill and that. But it will be different if you ask proof for that claim. You will be able to measure ability and imagine clearly what that candidate can do for you and your business.
To learn how you can improve your hiring go to https://www.vidcruiter.com/applicant-tracking-system.
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