- Posted by Vidcruiter
- On January 21, 2012
- 0 Comments
- applicant hiring system, applicant recruiting system, talent hiring system, talent management system
Imagine this concept let’s have the HR department start making money for us.
I was talking with a potential client the other day about their business and the fact they get huge amounts of people applying to their jobs. Yet most are not told they don’t get the job.
And I got an epiphany thinking about this. With VidCruiter we make letting people down for you super easy and automatic for you, so you don’t have to do it.
But the epiphany I had was to also add a coupon for their business to all the non-hires. This only works for B-C companies but if you add a coupon to your rejection email, not only will people feel better about not getting the job but now your HR department is now advertising your business and possibly generating new clients and new revenue.
Let me give you an example. Let say your Best Buy, and you post a job and get 100 resumes. These 100 people are all applying for a job where you only have 1 opening. So what happens to those 99 other people. Well if Best Buy was using VidCruiter they would all get an email saying sorry at this time you’re nota match for the position automatically but here is the kicker. Add in that email something like this:
Sorry you didn’t get the job but for having taken the time to apply with us we would like to offer you 10% of your next purchase at Best Buy with this coupon.
So you just sent 99 people, who might not have been too happy with you, and might not even go back into a Best Buy if they were really mad at you a coupon and an excuse for them to go back and shop with you.
You can also track this coupon use and actually generate revenue from HR.
Now lets do a little math, how much money does it currently cost for you to send a coupon to 99 people? Is it free? Well this way it is, now lets multiply this scenario for all 3000 best buy locations.
You are now advertising to 100 of thousand of people a year who might be mad at you for not hiring them and giving them a reason to keep shopping with you. FOR FREEEE!!!!!
This huge marketing potential is not being used by enough in the market place primarily because the software’s out there will not let you do this… Well folks I am here to tell you that with VidCruiter you can start your HR department making revenue for your business.