- Posted by Vidcruiter
- On June 19, 2012
- 0 Comments
- future of recruiting, online hiring solutions, online recruiting, video screen
A guest Blog post from Jennifer King from SoftwareAdvice.com
While a recruiting video is a great tool that can help your company establish and strengthen its employment brand, most fall into the typical recruiting video trap in which it introduces company executives, talks about the exciting market in which the company plays, or includes other overly-scripted scenarios that fail to give potential candidates an accurate (or relevant) perception of the employment brand.
In contrast, companies that effectively use video to promote their employment brand do so by showcasing their employees and work environment in the most realistic way possible. These videos highlight unique aspects of their organization, including some of the more subtle things that differentiate the company, like unconventional office decor, clips from lively company meetings or other day-to-day activities that give the company a personality and make it authentic.
The best way to establish an employment brand is to depict an authentic employee experience.
Jennifer King, HR Analyst at SoftwareAdvice.com, found three recruiting videos which do just that. Learn how Zendesk, HubSpot, and Rackspace showcase their employment brands to the max with recruiting videos on her HR blog:http://blog.softwareadvice.com/articles/hr/recruiting-videos-that-do-it-right-106051/