- Posted by Vidcruiter
- On October 5, 2011
- 0 Comments
- digital interviewing, interview platform, live interviews, video interviewing
All of you must of seen some viral videos in the last few years. People love to share these and they have become so popular that it’s now a fun part of our mainstream culture. A favorite I saw recently was the Blendtech blender guy (here) putting an IPad in a blender and blending it into dust. At the time of this post it has 12 million+ views.
Getting your video to go Viral in HR is called VIRAL RECRUITING. I was able to find one example so far. A small company, CH Media, used its staff to make a video for fun after work. Making a recruiting video wasn’t their intent, but since posting it they’ve gotten 1000s of resumes. You can see the video here. They’ve already had over 2.6 million views. It’s basically just a group of young kids having fun after work, and keep in mind they didn’t even post it on all the channels available to distribute good video content. I reached out to an employee and she said:
“We have never had a hard time finding any employees since that video was launched and the company has quadrupled in size in the last 4 years to over 200 people. I don’t think there is a week that goes by where someone doesn’t mention it (the video) to me. It really put CH Media on the map as not just a company w/cool sites, but a company run by cool people looking to have fun while working extremely hard.”
Now if you just watched the video you might be thinking “our organization is nothing like that and that wouldn’t work for us at all” … and that is exactly my point. Within 25 seconds of watching this video you can tell if you would like working with these people or not and lots of applicants wouldn’t waste their time sending in their resume. Bingo. Now imagine if you did a cool viral video that fit with your culture you would be targeting your demographic and they would see what they can expect working with you.
Let me give you a few examples. If you’re an engineering firm that loves working on abstract evolved complex engineering problems- show the world. If you produce boxes that are kind of boring, find the employees that love their jobs, find out why and tell their stories to the world or even better have them tell it. Imagine what kind of loyalty your current staff would have if they were all over your video application form. They would probably brag to all their friends just as I know my clients have been doing. I am sure if you look hard enough every organization has someone working for it who has a cool story or belief about why they love some part of working with you. If not they would have quit a long time ago.
A video application form is an easy way to differentiate your organization and it allows you to stand out without much effort. Best of all, once you do it you never really have to do it again. (That concept is what VidCruiter is based on btw.) And if someone really tried they could get the video from their video application form all over the web and get 1000s if not 10,000s of resumes for their job posts, which would include a lot more quality applicants. (see below side note of how to handle all these applicants)