- Posted by Vidcruiter
- On October 5, 2011
- 0 Comments
- digital interviewing, live interview, video interviewing, video interviews
In part 4 we are going to cover how to create a viral video for your video application form, where to get some ideas for successful videos, and also give you some tips along the way.
Imagine not having to go to hiring trade-shows or job fairs anymore because people line up to work for you.
That concept is called Inbound Marketing or we can call it Inbound Recruiting, Social Recruiting, Viral Recruiting… or any other term you would like. The basic idea is that people come to you instead of you going to them and VIDEO is the best way to do this. Why? Because video is the only method that exists where you can replace an actual person without diluting the quality of the message. Also the person viewing the video still feels a connection to the speaker and no amount of text can convey that same message. Think of how you feel about your favorite movie actor… Marshall McLuhan knew this with his famous quote “The Medium is the Message”. He even predicted the internet 30 years before it happened.
I will tell you upfront I am not an expert in video production and I recommend you reach out to a local video crew to help produce the video. I do know of a viral marketing firm that specializes in creating the content for these kinds of videos that can help with the story-line and the outline. This firm can also get animation videos done for you but for actually producing the video with content from your work environment you will need to talk with someone local to your area or in house if your company has such a facility.(ping me on twitter if you want the viral marketing firms info)
The cost of putting together a viral video like this can range from free if you do it yourself to $1000 if you find students or even $10,000+ if you want all sorts of cool production features. We recommend starting with something on a lower budget even if you’re a Fortune 500 company. Why? Because if this is your first time odds are you are going to want to tweak it, and what happens with big budgets is it tends to run forever before anything gets done. If you do want to spend a lot of money because your organization can, I would recommend finding a video production/marketing school and running a contest with all sorts of students trying to create something original for you. That way you can try 10-100s of videos to go viral instead of one. Plus it’s easy to tell who the winner is YouTube tells you by the amount of views.
I do have some tips you should consider when creating this video:
- Let everyone in your company know you’re doing this and ask them what they think the video should contain (long list of benefits to this especially Crowdsourcing)
- Look at what has made other videos “go viral” on YouTube, here are some of them
- Humor is always good
- Ask Google for help too
- Show us what makes you awesome
- Make a great first impression