- Posted by Vidcruiter
- On April 17, 2015
- 0 Comments
An organization’s corporate culture can play a significant role in the recruitment process. By considering corporate culture during the recruitment process, organizations will be benefiting both their applicants and their recruitment team. The use of video interviewing is one of the easiest and most effective ways to make corporate culture more relevant during the recruitment process. Let’s take a look at a few ways video interviewing and corporate culture can be leveraged to improve an organization’s hiring process:With video interviewing, recruiters and hiring managers have the opportunity to share more information about their organization while asking an interview question. They can give insights into their typical day or display the work environment an applicant can expect. Video questions can give the applicant a much clearer idea of how they fit into an organization than a boring text-based job description ever could. Giving applicants a more accurate set of expectations not only makes the process more engaging, but also allows them to confirm that an opportunity is exactly what they wanted. If an applicant decides they would not be a good fit, they can stop their application before either party commits a significant amount of time to the process. Displaying the corporate culture earlier in the recruitment process helps ensure time isn’t wasted on applicants that would likely end up deciding the company was not a good fit for them.
Sometimes a newly hired employee’s fit can have a significant impact on a specific department’s effectiveness. Getting additional input from the rest of the team can go a long way in helping organizations determine if an applicant may end up being helpful or harmful. Traditionally, outside of a panel interview with an entire department it was very difficult for everyone to interact with an applicant. However, with video interviews it is easy to collect input from anyone. Video interviews can be recorded and shared, giving team members a near firsthand experience without directly participating in any interview.
An organization’s branding and external presentation can be another important indicator of their corporate culture. Candidates will often use an organization’s recruitment process as an indicator of their characteristics and culture. For example, a tedious and drawn process may give applicants the impression that an organization is not innovative. Video interviewing offers candidates a unique experience and allows organizations to proudly display their branding throughout the entire process. Video interviews also provide applicants with a number of convenient features, such as the ability to complete the interview on their own time from the device of their choice. Typically, candidates feel that organizations are more concerned about the well-being of their employees if they also display flexibility during the recruitment process.
If leveraged properly, an organization’s corporate culture can play a valuable role during the recruitment process. At VidCruiter, we have a variety of tools that will allow you to optimize your recruitment by incorporating your organization’s corporate culture into the process.