The ROI You Can Expect from Utilizing Video Interviews

Video interviewing tools can have a significant impact on a company’s bottom line.

The Reason Recruiters Are Making the Switch

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A video interviewing platform will not only help recruiters save time while keeping everything organized, but it also has a positive return on investment, or ROI, proving the system is well worth the purchase.

From this, businesses and individuals are able to determine the value of their purchase. You’ll be able to see the positive ROI of video interviewing when evaluating factors such as time, cost, and the quality of your hires.

How to Measure Your ROI From Video Interviews


Recruiters often experience a wide range of expenses throughout the hiring process. Those costs add up to have a significant impact on spending. There are regularly occurring expenses nearly all recruiters find video interviewing helps them with, seeing this return on investment occur. These expenses include:
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  • Travel: Travel expenses often occur when a candidate is applying from a distant location, whether it be for a position they would relocate for or your company is hiring remote employees. Often, recruiters will have to pay for travel and accommodation for a candidate they are interested in interviewing and would like to speak with face-to-face.
  • Overtime: Video interviewing opens doors to many scheduling conveniences, among them the ability to eliminate the need for it altogether. When using on-demand video interviewing, recruiters no longer face the need to work overtime to accommodate candidate scheduling needs, saving on those costs.
  • No-Show: Many recruiters know the frustration of a candidate simply not showing up to an interview without notice. This is disappointing as it costs time that could have been dedicated towards another task, and resources are often wasted as a result. With video hiring, there are no resources invested ahead of an interview, so when a candidate does not show up or complete their pre-recorded interview, it has no effect on a recruiter’s productivity level.

Time to Hire

Man Looking at a Chart That Is Demonstrating How Video Interviews Reduce a Recruiter's Time to Hire

With tight deadlines, time is always valuable in the world of recruiting. It’s a factor that can sometimes be an issue when we are dedicated to doing our jobs carefully to make sure we are making the right decisions about our candidates. The 2017 SHRM Talent Benchmarking Report suggested the average amount of time taken to fill a position in 2016 was 36 days, valuable time that can become costly to company productivity levels. That is why it can be frustrating when we are faced with unnecessary difficulties in our day-to-day work that slows down the process, with a wide range which includes:

  • Reduce scheduling time: A video interviewing platform allows recruiters to eliminate the difficult task of manual scheduling with options such as automated scheduling features for live video interviewing, or by eliminating scheduling all together through pre-recorded video interviews. In doing this, recruiters no longer waste hours just trying to set their interviews up.
  • Spend less time in interviews: According to the 2017 data from SHRM, it takes an average of seven days to screen candidates in the U.S. These platforms ensure a focused, organized interview with templates and set time limits for candidate responses, preventing off-topic conversations and unnecessarily long answers. An organized structure also creates a strong set of interview questions that focus on the most important information, preventing lengthy questioning that is not significant.
  • Increase your productivity levels: Often, the smaller scale factors we don’t think of quickly add up, delaying our hiring processes on a much larger scale once fully evaluated. These smaller factors range from time spent on communications with multiple candidates, trying to maintain organization, and preparing for interviews. A video interviewing platform simplifies all of this, increasing productivity, therefore decreasing time wasted.

View the 2017 Talent Acquisition Benchmarking Report


The goal of a recruiter is to find a high-quality candidate they can rely on. Unfortunately, this is not always easy and when not achieved, can have costly results that create difficulties. These difficulties include but are certainly not limited to:

  • The expenses of hiring a bad candidate: It is common for a poorly qualified candidate to be hired for a position due to their lack of qualification and skill going unrecognized. Sometimes these candidates will cheat or lie, or other times they are able to slide by due to easy questions. Whatever the case, these new employees end up being bad for productivity and company representation, making major mistakes in their work, showing indifference, and more. Video interviewing helps recruiters get a strong idea of the candidates they are speaking with, and are better able to structure their interviews to ensure they are making the best decisions for their company.
  • Decrease turnover rates: When a company hires a new employee, they invest resources into their training, onboarding, and maintenance required to keep that employee on board. The SHRM report states the average cost of each hire was USD$4,425 in 2016, a high price for employers with high turnover rates. Because of this, when employees are repeatedly quitting after only short periods of time, the costs lost on that employee, and the cost of hiring a new one becomes expensive. A video interviewing platform is proven to help recruiters find employees they are confident in that will remain dedicated to their position for a long period of time.
  • Create a positive candidate experience: When a recruitment process is disorganized or outdated, candidates tend to become disengaged and often withdraw their applications. Not only is this frustrating as it is viewed as wasted time, but recruiters lose valuable candidates that may be high in demand, sought after by another company. With a user-friendly, organized experience offered through video interviewing, high-quality candidates are far more likely to remain on board and excited about the process.

Engage, interview and hire top talent, faster, with VidCruiter.

Everything Else You Need to Know About Video Interviewing

Video interviews are becoming one of the most popular tools used by recruiters today, helping to solve a number of problems with advanced technology. Before using online interviewing, however, recruiters should be well aware of the features and aspects of the specific product they are purchasing. Learn more about VidCruiter’s two different video interviewing platform or visit one of the links below.

Engage, interview and hire top talent, faster, with VidCruiter.