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Tech Tools You Need to Start a Recruitment Firm

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Jacob Wilson

July 15, 2019

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Big companies sometimes need to delegate a part of their work to external agencies, especially those projects which are not the core of their business. This is where you, as a recruitment agency owner, come in – to give them peace of mind when it comes to candidate selection. They neither have the time, nor the people-power to deal with hundreds of CVs candidates submit when they post an ad for a position.

In order to build your reputation, your selection needs to be satisfying both in quality and quantity, which is not an easy task for a new kid on the block. The wisest thing to do is turn to technology, as one of the most reliable partners. You can rely on it for anything from finance to marketing, as well as the recruiting procedure itself. By choosing the right tech tools, you are gaining valuable time to dedicate to the development of your skills and your business.

Choosing the Right Software

Recruitment software will be a paramount tool in your business. Yes, having that innate gift where you can get a sense of a person’s character by way of casual talk is beneficial, but still, you need some structure to support you. The foundation of any methodical digital recruitment process is the applicant tracking system. It represents the ultimate applicant database, as well as the dashboard for your entire recruitment lifecycle. This system will help you to stay organized and to know everything about your candidates at all times. As another useful feature, besides traditional face-to-face interviews, which can be time-consuming for both parties, you can try a digital version of these. A proper video interviewing platform allows you to concentrate your valuable time on candidate evaluation rather than administrative work since it offers automated reference checking, skills testing prior to the interview, and it also simplifies scheduling.

Recruitment team sitting around a table

Lead Generation Tools

If you are new to the recruitment business, finding clients, as well as good candidates, can be tricky. You need to gather data about potential clients, and just one form on your website is not going to cut it. Luckily, there are numerous tools that can help you collect and process information, and turn leads into clients. There are three main lead generating tools: lead generation forms, pop-ups, and landing pages. Some solutions cover all three tools, while some cover only one. Among these three, pop-ups are perhaps most interesting since many find them annoying, and yet they get noticed, and not ignored. One of the handiest tools to use is Wisepops, which allows you to choose, among other things, the option which will trigger the pop-up, such as, when a user plans to exit the website.

You should also consider using a lead prospecting tool  to help you uncover contact details in your outbound efforts.

No matter what your growth strategy looks like or what your goals are in 2020, there are numerous tools at your disposal to help with B2B lead generation.

Online Registration Options

Everybody hates bureaucracy – you have an excellent idea, but in order to realize it, you need to file a bunch of papers to a bunch of places, which would make anybody give up. However, in many countries, such as Australia, for instance, which ranks 5th based on the number of startups, more and more entrepreneurs from all fields are going for online registration. For example, in order to register a business in Australia online, you need no more than 15 minutes for the entire process. The process usually requires you to fill in an online application with information such as the agency’s name and the address. As soon as you get a confirmation email that the registration is complete, your recruitment agency can start operating. Piece of cake, right?

Payment Automation Tools

Online payments

Automating your accounts payable process has many advantages. For starters, no matter how experienced, it is easy to make a mistake if you type by hand, not to mention the possibility of overlooking an important detail. The possibility of losing track of a client’s invoice is also faint if the system is automated, and one of the biggest benefits is that the recording system with a standardized retention schedule is virtually impeccable. Your clients will be highly thankful for both your recruitment services and the well-organized invoicing system. In general, it is advisable to automate all processes regarding cash flow, so as to increase efficiency, minimize mistakes and so that you can allocate your time to the recruitment business itself.

Marketing Tools

It is assessed that there are some 28 million small businesses operating just on the US territory. This information is not meant to frighten you, but just to emphasize the importance of standing out. You can be a top-quality recruiter, but that will not do you any good if people haven’t heard about you. A good marketing strategy is what you need to get noticed. Luckily, for someone that is just getting started and who is doing most of the business-related tasks alone, there are a lot of marketing tools to guide them regarding email campaigns, social media posting, and content creation. Let’s take email campaigns for example - you can rely on MailChimp which has been around since 2001, and is one of the most recognized and valued tools on the market. Other solutions you should consider are HubSpot and Google Analytics. No matter what your goals are, there are tons of useful resources online to help guide you in your marketing efforts, Venngage for example, is a website that offers a wide variety of templates to streamline content creation.

Having an idea and then running into multiple obstacles while trying to start a business can dwindle anyone’s enthusiasm. Many good business ideas haven’t seen the light of the day because people simply gave up, not knowing how to deal with all of the business owner’s obligations. Fortunately, there are plenty of tech tools to aid you in your endeavor. In the contemporary world, to drive higher profitability, optimize financial ratios, get the best out of your employees, and create a sustainable recruitment business, you need timely investment in the right tools that add value to your business. Let’s be thankful to this digital revolution for the endless number of tools to choose from.

Once you finish with the first step, the online registration, you will feel empowered to continue, especially since the procedure is simplified. After that, there is nothing to stop you on your way to fulfill your dream of starting a recruitment agency.

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Jacob Wilson

Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for

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