Social HR

Social HR refers to the use of social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) and tools to help with human resource activities like building an employer brand, recruiting, monitoring productivity, and improving employee engagement. A brand’s social media presence can reinforce a company’s image and attract new employees. 

Organizations can use social HR to do the following:

• Increase team communication by sharing ideas.
• Promote and showcase company events. 
• Post job openings either formally or informally. 
• Fill positions in a cost-effective way.
• Encourage employee participation.
• Enhance a company’s brand reinforcement.
• Boost workplace and employee morale. 
• Engage and recognize employees. 

Example:

If a company plans to participate in a hiring event such as a career fair, the human resources team can use social HR to post updates about the upcoming event on their social media channels. For example, social HR can alert potentially interested attendees to the event, share event details (parking, hours, and accessibility), and invite people to visit the company’s booth.