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Social HR

Written by

Tiffany Clark

Reviewed by

VidCruiter Editorial Team

Last Modified

Jun 27, 2024
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Social HR refers to the use of social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) and tools to help with human resource activities like building an employer brand, recruiting, monitoring productivity, and improving employee engagement. A brand’s social media presence can reinforce a company’s image and attract new employees. 


Organizations can use social HR to do the following:


  • Increase team communication by sharing ideas.

  • Promote and showcase company events. 

  • Post job openings either formally or informally. 

  • Fill positions in a cost-effective way.

  • Encourage employee participation.

  • Enhance a company’s brand reinforcement.

  • Boost workplace and employee morale. 

  • Engage and recognize employees. 




If a company plans to participate in a hiring event such as a career fair, the human resources team can use social HR to post updates about the upcoming event on their social media channels. For example, social HR can alert potentially interested attendees to the event, share event details (parking, hours, and accessibility), and invite people to visit the company’s booth. 


Related Terms

Social Media Recruiting

refers to the practice of using social media platforms to network with candidates, share job postings, and research potential qualified job applicants. Social media recruiting can be used to reach passive candidates who are not actively job searching but may welcome a lucrative new opportunity.

Social Recruiting

is a term used interchangeably with social media recruiting.

Social Media Background Screening

is a pre-employment screening that includes researching a candidate’s profiles and activities on social media and networking platforms. The intent of social media background screening is to learn more about a candidate’s background and/or determine whether a candidate is engaging in activities that may qualify or disqualify them for a position. Some issues that employers may look for are sexist or racist comments, illegal activities such as drug use, sexually explicit material, aggressive or violent behavior, or sharing of confidential information. Additionally, social media background screening can search for information that supports the candidate’s resume or application claims.
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